SWARM - Acceptance and Adoption in the Energy Transition

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In this project, individual determinants of investment into domestic energy storage units are analysed. Using correlation-based single linkage clustering on survey-data from a selected sample, we identify four distinct types of storage adopters: finance-oriented, security-oriented, idealistic and multilaterally oriented households. Results of random forest analysis indicate that investment motives and inclination vary among the different types. Our findings emphasize that segment-specific marketing and policy strategies are needed to foster energy storage adoption.

  • Which factors drive adoption and diffusion of distributed energy storage devices?

  • Do potential users differ systematically with regard to their expectations and evaluations?

  • Data collection: Series of structured surveys within a target-group of potential adopters

  • Post-survey analysis: Correlation-based clustering / Random forest approaches

  • In the process of decision-making, financial aspects and, more specifically, the opportunity to decrease energy costs are most pronounced.

  • Respondents differ distinctively with respect to their individual evaluation of financial, ecological and security related aspects. Four types of storage investors could be identified: finance-oriented, security-oriented, idealistic and multilaterally oriented households.

  • Investment motives and the willingness to invest vary among these different types. Segment-specific marketing and policy strategies are needed to foster electricity storage adoption to pave the way for a sustainable energy system.

  • N-ERGIE

Research team

Prof. Dr. Veronika Grimm

FAU Erlangen-Nürnberg / Chair of Economic Theory

Sandra Kretschmer

FAU Erlangen-Nürnberg / Chair of Economic Theory

Simon Mehl

FAU Erlangen-Nürnberg / Chair of Economic Theory

Further reference projects