Technology Adoption in the Energy Transition
This research examines how new energy and hydrogen technologies can be successfully adopted, implemented, and scaled by companies and other stakeholders. The focus is on the technological, economic, and strategic factors influencing technology adoption, as well as their impact on innovation processes, business models, and industrial transformation processes. The goal is to provide scientifically sound insights into the successful introduction of new energy technologies and to derive recommendations for action for companies, policymakers, and other stakeholders.
- Industrial Transformation
- Business Models in the Energy Sector
- Research on Technology Acceptance
- Strategic Management of Technological Innovations
- Development and Application of Empirical Research Methods
- Qualitative and Quantitative Data Analysis
- Scientific support for strategic and technological innovation projects
- Development and evaluation of innovative business models
- Workshops on strategy, innovation, and business development
- Evaluation of new technologies and market potential
- Supervision of practical projects as well as bachelor’s and master’s theses
- Knowledge transfer through lectures, training sessions, and continuing education programs
Research Project
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